Ethnography is a multi-method qualitative approachthat studies people in their naturally occurring settings. The purpose is to provide a detailed, in-depth description of everyday life and ethnographic understanding is developed through close exploration of several sources like participant observation, observation, interviews, documents, newspapers, magazine articles or artifacts. The results of an ethnographic study are summaries of observed activities, typifications or the identification of patterns and regularities. An example where was used for analysis is a study by Hernández and René (2009) and the online ethnography of Greschke (2007). and other CAQDA packages are also mentioned as appropriate tools for analysing ethnographic data by Fielding (2007).
Another issue you need to take into consideration is research ethics. Depending on which country you live in, your research proposal must pass a human subject board. In other countries this is not necessary; nonetheless, there probably are data protection laws to observe. When you conduct interviews, it is mandatory that there is informed consent between you and your interviewee. This can be an oral agreement or in form of a signed document. You need to explain the purpose of your research, what you intent do with the data, who has access to the data and how long the data will be stored, and in which form the results are used and presented.
A common procedure is to make the data anonymous, . to replace all identifying information like names or persons, location and places, professional status, etc. with pseudonyms or abstract characters like A001, A002 and so on. In preparing a written consent form, pay attention to the respective data protection laws and include the legal regulation and consequences in the formulation of your text. You find examples of such forms online and also in some method books (., Helfferich, 2009).